Influence WHAT?

I wrote the following post for Mark Schaefer’s Grow blog:

It’s not a pitch, it’s a person. The super powers of influence marketing

I’m going to tell you a story about food but make a point about content, influence and service. Ready?

In theory, I love Whole Foods. I love the vision, the philosophy and the concept, and I love getting really good food. So far so good, but there is one thing that I don’t love: The vast amount of choices I have to make at every stop.

I get lost in Whole Foods, I feel overwhelmed, I come out with more than I intended to buy and, most often, with more than my family can eat before the expiration date.

I need a personal shopper! I need a place where someone has made this selection for me. I needed a personal relationship, not another aisle of food displays.

It was a dilemma for me … until I found Trader Joe’s. I became an instant fan of this specialty food shop. Sure they have great food, but Trader Joe’s also has something else – a distinctly human experience at the checkout – every single time. Without fail, I come out feeling amazing! This place has earned my trust and tickles my endorphins. Read more…


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